Welcome to Retail Shelley

The retail landscape is challenging and ever-changing. With a proven track record of advising clients on a variety of initiatives, Shelley can help with strategic planning, specific project work or participating as an advisor or board member. Clients can hire her for an hour, a project or for long term initiatives. 

About Retail Shelley

Retail Expert & Thought Leadership


Shelley E. Kohan is a recognized retail expert appearing in the NBC Nightly News, Fox News, CGTN Global Business News, Wall St. Journal, New York Times, Women’s Wear Daily, Reuters, Fortune, Chain Store Age, The Robin Report, and other publications. She is a webinar and conference speaker appearing at WWD Digital, WWD 20/20, NRF Big Show,, Future of Stores and RIS Retail Executive Summit. 


Industry Experience

Shelley is a highly accomplished and driven senior retail executive and consultant with more than 25 years of success in the retail industry. She has worked throughout the industry and across many functions including general management, marketing, operations, merchandising, buying, and human resources. 


Shelley’s contributions transcend into academia in her role as associate professor for the Fashion Institute of Technology of the State University of New York in the Jay and Patty Baker School of Business and Technology.

Retail Consulting Services


Expertise in the Retail Industry 

Shelley works with various small to mid-size companies helping with strategic management, market growth, content marketing, retail store operations, and technology applications in the physical store environment. Shelley’s contribution in a consulting role has been centered on her unique ability to fully understand the retail environment coupled with an extensive background in service excellence


Retail Expertise


Articles and Retail Trends

Retail Trends 2020

Learn about the five retail trends 

  1. Preemptive Distribution
  2. Mobile Proliferation
  3. Price & Product Personalization
  4. Retail +Tech
  5. Associate Empowerment & Virtual Assistance

3P Distribution Model

LVMH runs all six business segments in the same fashion resulting in a brand that thrives in domination by staying ahead of the competition while, at the same time, delivering value precision right where the customer is at the right time, in the right channel and with the right product. Exhibiting the 3P Distribution Process has given LVMH mega-brand status in the industry.

RetailWire BrainTrust

RetailWire is retailing’s premier online discussion forum, serving the industry as a free resource for over 15 years with compelling content . The results are virtual round tables of industry opinion and advice covering the most dynamic trends and issues affecting the retailing industry. Honored to a RetailWire BrainTrust Panelist.

Retail Trends 2019

The key brick-and-mortar retail trends for 2018-2019 include personal commerce, mobile as a conduit, synchronized technology deployment, data analytics, sophisticated fulfillment and last mile delivery.

Speaking Engagements

IBM Webinar Series  Consumer Passions 101; Shaping Your Business for Life Continuum  and Shaping Your Business for Personal Empowerment.  

Transforming Business Models & Making ROI a Reality 

 Driving Shopper & Employee Engagement: IoT Applied in the Retail Environment  

 Using Data to Help Transform the Retail Experience 

 Retail 2020: Metrics that Matter.  

Fan Favorite:

Why Zara Succeeds: It Focuses On Pulling People In, Not Pushing Product Out

Learn about how the 4P's of Marketing have evolved into the 4E's of Marketing

Contact Shelley

Advisory Engagements, Consultancy Projects, Thought Leadership, Sales Training, Industry Research, & Content Marketing New York City Retail Tours,

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Shelley @

Shelmark Consulting Inc., New York